VinFast Unveils Bold Wild Electric Pickup Concept at CES 2024

VinFast, the automaker that has been making waves with its electric vehicle offerings, has unveiled a striking new concept at CES 2024 – the Wild electric pickup truck. This midsize marvel caught our attention, and we can’t help but think it might find a sweet spot in the American market.

Midgate Magic and Dimensions

Measuring in at 209 inches long and 79 inches wide, the Wild falls into the midsize category. To put it in perspective, it’s 6 inches shorter than the Rivian R1T but shares the same width. What’s intriguing is the bed – a lengthy 68 inches, a generous 14 inches more than some competitors. Taking a page from the Chevy Silverado EV, the Wild boasts a midgate that can be extended. What’s even cooler? This midgate is powered, letting you fold down the rear seats, glass, and bed wall with just the push of a button.

Styling that Turns Heads

The Wild’s design is a fascinating fusion of curves and ruggedness. A tall, flat, and wide hood with a bold contrast-colored power dome grabs attention. Yet, the sides showcase elegant, long curves, with prominent fender flares that seamlessly blend into the overall body. VinFast credits Australian studio Gomitiv and Italian house Torino Design for the design, signaling a departure from their Pininfarina-designed models available in the U.S. today.

Upscale Interior with a Touch of Flair

Step inside, and you’re greeted with an upmarket interior featuring brown leather and charcoal gray accent cloth. A blend of minimalism and detailed panels, such as brown dots and topographic map motifs, creates a sophisticated atmosphere. The central dashboard is dominated by a single screen, complemented by a slim driver instrument display. Control stalks for functions like wipers and lights add a practical touch.

The Wild is, without a doubt, a concept, and VinFast is cautious about promising features like the power midgate for any production model. The electric drivetrain, in line with VinFast’s other production models, adds to the intrigue. While the truck’s future remains uncertain, we can’t help but appreciate this handsome concept and eagerly await news, especially if it rolls off the assembly line at VinFast’s upcoming North Carolina factory.