Rivian’s Global Unveiling: An Exciting Event by the Beach

In a recent Laguna Beach city council meeting, representatives from Rivian, the electric truck and SUV manufacturer, made waves with their proposal for a grand event. The company, now calling the South Coast Theater in Laguna Beach its flagship U.S. retail location, shared plans for a “worldwide product launch event at the Rivian Theater” set to take place on March 7, 2024.

A Coastal Showcase: Rivian’s Request and Approval

During the council meeting, Rivian sought permission to display six of its vehicles at the Main Beach Park, a grassy area along the Laguna Beach waterfront. The company assured that it would be an exhibition rather than a full-blown party, with no additional lighting or amplified sound. Despite some residents expressing reservations, the council gave the green light for the showcase.

Anticipation Builds: What to Expect from Rivian’s Lineup

The burning questions among Rivian enthusiasts revolve around the vehicles to be unveiled at this global event. The spotlight is expected to shine on the smaller R2, in its SUV-styled R2S form, a model that was teased last year. The anticipation is heightened by a map included in the council submission labeled “Rivian R2 Launch.”

Rivian CEO RJ Scaringe had previously teased the more affordable R2 model during an Instagram Q&A in May, with a screenshot from the event shared. The R2 is rumored to be similar in size to the Jeep Grand Cherokee, with an estimated starting price in the $50,000 range. Initially slated for delivery in 2026, the R2’s appearance in California in two months may signal the start of a prolonged reservation period.

Speculations and Surprises: High-Powered Versions on the Horizon?

While the map indicates only five vehicles, the possibility of high-powered versions of the R1T and R1S has sparked excitement among Rivian fans. Rumors suggest a 2024 product update unveiling a 1,000-horsepower version of the pickup and SUV, aptly named “Ascent.” Speculations even hint at prototypes lifting their front wheels off the ground during powerful launches. With around six weeks until the event, enthusiasts eagerly await the truth behind these speculations.

Beyond the upcoming showcase, Rivian has been making significant moves in the executive suites. The company recently welcomed key executives, including ex-Stellantis North America COO Carlo Materazzo, ex-Mercedes-Benz plant manager Arnehelm Mittlebach, and ex-Porsche and Apple mobility veteran Jonas Reinke. With these additions, it seems Rivian is gearing up for a remarkable year.