Revving up for a more eco-friendly future, Lamborghini recently unveiled its ambitious plan, Direzione Cor Tauri, aimed at slashing “enterprise emissions” by a substantial 40% per car by the year 2030. This isn’t just about the cars; it encompasses the entire spectrum, from the Sant’Agata Bolognese production plant to the sleek vehicles themselves.
Embracing the Electric Revolution
In its pursuit of total carbon neutrality, Lamborghini’s Direzione Cor Tauri strategy kick-started in 2023 with the debut of the Revuelto hybrid. Building on this momentum, the Italian luxury carmaker plans to introduce a hybrid version of the Urus Super SUV in 2024, alongside a high-performance electric vehicle (HPEV) set to replace the iconic Huracán. By 2025, Lamborghini aims to slash the carbon emissions of its actual vehicle fleet by an impressive 50%.
Looking further ahead, Lamborghini is gearing up to unleash its first full-electric model, the Lanzador, in 2028, followed by an electric super SUV a year later. These electric marvels are poised to drive down fleet emissions by a whopping 80% come 2030.
Rouven Mohr, the Chief Technical Officer, expressed the company’s excitement about the transformative power of electric motors, stating, “The electric motor opens up new horizons in terms of dynamics and driving experience. It is the dawn of a new era for super sports cars, in which we are redefining the concept of sportiness, enjoyment, and driving dynamics in sustainable terms.”
Lamborghini’s Holistic Approach to Sustainability
According to Stephan Winkelmann, the Chairman and CEO, Direzione Cor Tauri isn’t just about electrifying Lamborghini’s lineup but represents a holistic journey toward decarbonization. The plan extends beyond the Sant’Agata Bolognese facility, encompassing the entire value chain. Winkelmann emphasized the collective effort required, not just from individuals and companies but also from institutions and governments, highlighting the need for infrastructural changes and the transition to renewables.
Reflecting on the broader picture, Winkelmann noted, “Our mission, as a globally recognized brand, is to inspire and encourage others to tackle these modern-day challenges. Automobili Lamborghini is proof that a sustainable vision is possible.”
Lamborghini’s commitment to sustainability isn’t a recent development. The luxury sports car manufacturer initiated its strategic plan for carbon neutrality back in 2015. Through various initiatives, including high-energy efficiency certifications for new buildings and a reduction of energy consumption per vehicle by 36% in 2022, the company has been steadily making strides.
In addition to minimizing its carbon footprint across its campuses, Lamborghini established Lamborghini Park in 2011 – a haven of 10,000 oak trees providing both a natural habitat for fauna and a recreational space for the staff and local community. The park stands as a testament to Lamborghini’s dedication to a greener and more sustainable future.